WOW! EZ Finishes was founded in 2006 with the main objective to have cleaning products that performed significantly better than anything currently on the marketplace.

The first product we introduced was WOW! Stainless Steel Cleaner and Protectant. When the formula was perfected we did not immediately take it to the consumer market. Instead we decided to prove its merit by taking it to the toughest and most discerning users in restaurants, hotels, schools, airports and other institutional facilities.

When samples of this product were given to people responsible for maintenance in these facilities their first response was WOW! This very positive response was how the name came to be. Since inception, we continue to introduce new products incorporating the “WOW!” factor.